Elements

This self guided experience lets people explore and sign up for the Elements cards at their own pace while spotlighting the Elements theme of personal expression.

 
 

Testing

 
Quick rough maquettes

Quick rough maquettes

Lo-fi test 

CAD mock ups

CAD mock ups

Physical volume studies to ensure flow & forms work

Physical volume studies to ensure flow & forms work

Pillar iterations testing materials, lighting, & construction

Pillar iterations testing materials, lighting, & construction

 

Making

 
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Experience Goals

 
  • Generate sign up
  • Inspire conversations with ambassadors
  • Uphold impression of tech forward company
  • Create buzz
  • Enable self expression
 

Levels of Engagement

People approach the display in different ways. Most like to observe what's going on before engaging with the cards, some pick up the cards right away, and some beeline straight for the sign ups. We designed the experience for all of these interactions. An experience has to be just as enticing for the passive observer as for the active engager.

 

The Experience