Pop up Research Space
In April 2016 I designed and built a pop up space framed as a research event in the heart of San Francisco's financial district. We wanted to test branding and create an approachable space where people felt comfortable giving honest feedback on a new product, the Elements card.
Understand "lifestyle" & values
Validate & test card desirability
We spent a few weeks in New York exploring stores that were not only product focused but experience driven.
- They teach you something new
- They enable you to express your individuality
- They allow you to make their space yours
- They establish a community of dialogue & sharing
To establish tone, I mocked up a scale model of a Capital One Cafe and rendered it to show what a pop up could look like. Our final pop up happened at a different location but the vibe is consistent. Wood objects with subtle pops of color, black accent walls, and a focus on explorative experiences.
I created all of the custom pieces from design, through iteration, to final form. In addition, the space required a lot of modifications. Walls, floors, stairs, various objects all needed to be remodeled.
We created an interactive wall where visitors could touch each card to learn about the unique materials the cards are made of. Then guests could sign their name on screen and project their signature over the wall, implying ownership and uniqueness.
We also designed a peg board that lets users pick their favorite card from the collection then choose words and brands that they identify with. This helped us get a better sense of what "type" of person gravitated to specific cards.
We shot and edited lifestyle videos to be looped on screens and printed photos that we could hang to test guests awareness of/relationship to styling and brand identity. We collaborated with Wall & Wall for window display, navigation, and accent doodles.
Sidenote: We created a smaller version of the pop up for an experiment in Virginia...