Many people talk about the difference between style and substance. My background in conceptual sculpture taught me that substance is style. I apply the same "concept is king" methodology to my commercial work whether I'm crafting a brand, designing a streetwear collection, filming music videos, or building spaces.
Currently working at Capital One on an internal Physical Experience Design team establishing brand loyalty through tangible, multi-sensory experiences merging physical and digital mediums. People are beginning to value the verb “to be” rather than “to have”, experiences are the new product.