Write here...

MATTHEW WILSON  ¯  physical experience designer

Many people talk about the difference between style and substance. My background in conceptual sculpture taught me that substance is style. I apply the same "concept is king" methodology to my commercial work whether I'm crafting a brand, designing a streetwear collection, filming music videos, or building spaces. I'm specifically interested in projects that entangle the lexicons of unique cultures, in turn establishing a new normal.